Privacy Policy
Last updated : March 16, 2026
Welcome to Emotions Toolbox Private Limited (“we,” “our,” or “us”), providing Quokka, the emotional wellness app, web and other related service.
Your privacy is of utmost importance to us.
This Privacy Policy explains to you how we collect, use, store, disclose, and protect your information when you use our emotional wellness application, website, and related services (collectively, the “Services”).
By accessing or using the Services, you agree to the terms of
this Privacy Policy.
This Privacy Policy aims to provide transparency about our data practices, data usage, and provide you with sufficient knowledge of how your information is handled within our ecosystem. This Privacy Policy is published in compliance with the applicable Indian laws, statutes and provisions of relevant legislated Act, the principal ones being:
1. The Digital Personal Data Protection Act, 2023;
2. Section 43A of 'The Information Technology Act, 2000';
3. Rule 4 of 'The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011' (hereinafter referred to as the "SPI Rules");
4. Relevant Provisions of 'The Consumer Protection Act, 2019' read with 'The Consumer Protection(E-Commerce) Rules, 2020'.
Our App and Sites are global in their availability and access, and your information may be transmitted to, relayed across, and transacted with in other geographies than the country or region you may reside in. This is necessitated for purposes of analysis, analytics, consultation, and internal storage and retrieval. The processes are in the interest to provide you the best-in-class service. This Privacy Policy explains how we engage with and protect your personal data when we transfer it across geographies.
1. Quokka, as a service, is an AI-powered emotional wellness application that provides users with tools for self-reflection, emotional support, mental wellness conversations, personal search and inventories, and building emotional resilience.
Because our services may involve sensitive emotional and some mental health information, we apply enhanced privacy and security protections to safeguard your data.
1.1 Important Notice About AI Support
Our chatbot may uses artificial intelligence to generate responses based on the information you provide.
The chatbot:
• Is not a licensed therapist, psychologist, or medical professional
• Does not provide medical, psychiatric or mental health diagnoses
• Does not replace professional mental health care, professional therapy or psychiatric treatment
Users experiencing significant mental health concerns should seek assistance from qualified mental health professionals or contact local emergency services.
1.2 AI Safety & Limitations Policy
1.2.1 Purpose of This Policy
This AI Safety & Limitations Policy explains how the artificial intelligence (AI) system used in Quokka operates, the safeguards we apply, and the limitations of AI-generated responses.
Our goal is to provide supportive emotional wellness tools while ensuring transparency, responsible AI usage, and utmost user safety.
1.3 Nature of the AI System
The AI assistant in Quokka is designed to provide:
• Emotional wellness support
• Reflective conversations
• Guided self-help suggestions
• Stress and mood management guidance
• Mindfulness and coping strategies
• Emotional agility
The AI system generates responses based on patterns learned from data and algorithms.
However, it does not possess human understanding, emotions, or professional clinical judgment.
1.4 Crisis and Emergency Situations
The AI assistant is not designed to handle emergencies or crisis situations, including but not limited to:
• Suicidal thoughts
• Self-harm intentions
• Harm toward others
• Severe psychological distress
If you are experiencing a crisis, please contact:
• Local emergency services
• A mental health professional
• A crisis helpline in your country
The AI assistant may in select cases provide general guidance directing users to appropriate resources when certain risk indicators are detected.
1.5 Limitations of AI Responses
AI-generated responses may have limitations, including:
1.5.1 Incomplete Understanding
The AI may not fully understand context, tone, or complex emotional situations.
1.5.2 Potential Errors
Responses may occasionally contain:
• Inaccurate information
• Generalized advice
• Misinterpretation of user input
1.5.3 Lack of Personalization
Although the AI may adapt to conversation patterns, it may not or at times cannot fully understand an individual's personal history or circumstances.
Users should apply personal judgment when considering AI responses.
1.6 Responsible Use Guidelines
Users should use the AI assistant responsibly and should not rely on it for:
• Medical diagnoses
• Psychiatric treatment
• Emergency intervention
• Legal advice
• Clinical mental health assessments
The AI assistant is intended for general emotional support and self-reflection only.
1.7 Safety Monitoring and Risk Mitigation
To maintain a safe environment, Quokka and its support services may implement safety mechanisms such as:
• Detection of crisis-related language
• Content moderation safeguards
• Harmful content filtering
• AI response monitoring
• Escalation prompts directing users to professional help
These mechanisms are designed to reduce the risk of harmful or inappropriate responses.
1.8 User Responsibility
Users are responsible for:
• Using the AI system appropriately
• Seeking professional help when necessary
• Avoiding reliance on AI for critical decisions
• Not sharing harmful or illegal content through the platform
1.7 User Consent & Responsible Use
By using
and its support services, users acknowledge that:
• They are interacting with an AI system
• The AI assistant is not a licensed therapist
• The service is intended for emotional wellness support only
• The service should not be used during mental health emergencies
Users agree to use the platform responsibly.
1.9 Continuous Improvement of AI Safety
We continually work to improve the safety and quality of our AI system by:
• Monitoring system performance
• Updating safety filters
• Improving response quality
• Incorporating user feedback
AI technology is constantly evolving, and improvements may be made periodically and appropriately to reflect advancement in technology, safety practices, or regulatory requirements.
1.10 Transparency
We believe users should understand when they are interacting with AI.
The conversations within Quokka are generated by an AI-powered system, not a human therapist.
1.10.1 AI Transparency Disclosure
1.10.1a. How the AI Generates Responses
An AI system uses machine learning and natural language processing technologies to generate responses based on:
• User messages entered into the chat interface
• Conversation context
• Pre-trained language models
• Safety and moderation systems
The AI does not possess human understanding, emotions, or personal experiences.
1.10.1b Data Used in AI Interactions
When you interact with the Quokka, the system may process among other inputs:
• Chat messages you send
• Emotional check-ins
• Mood tracking data
• Feature usage patterns
• Interaction timestamps
• Analysis of user interface in games
This data helps the system:
• Generate responses
• Maintain conversation context
• Provide higher accuracy in Quokka indicators
• Improve system safety and performance
All sensitive emotional data is handled according to our Privacy Policy.
1.10.1c AI Training and Improvement
The AI system may be improved through:
• Aggregated and anonymized interaction data
• System performance analysis
• Feedback from users
• Safety monitoring processes
We do not intentionally use identifiable personal conversations to train external AI models without user consent.
1.10.1d Human Oversight
Although AI responses are automated, we may implement limited human oversight for purposes such as:
• Improving system safety
• Monitoring misuse or harmful content
• Investigating technical issues
Human reviewers, where applicable, follow strict privacy and confidentiality requirements.
1.10.1e Limitations of AI
Users should be aware that AI-generated responses may have limitations, including:
• Occasional inaccuracies
• Misinterpretation of user messages
• Lack of full context about personal situations
• Generalized guidance rather than personalized advice
The AI assistant cannot replace professional mental health support.
1.10.1f AI Safety Measures
To reduce risks associated with AI-generated responses, Quokka may implement safeguards including:
• Content moderation systems
• Crisis language detection
• Harmful response filtering
• Safety-focused response prompts
These systems are designed to improve the safety and reliability of the AI assistant.
2. Information We Collect
We collect different types of information to provide and improve our Services.
2.1 Information You Provide
When you use the app, we may collect information that you voluntarily provide, including:
• Name or nickname
• Email address
• Profile information
• Emotional check-ins and mood entries
• Journaling entries
• Feedback or support messages
• Wellness goals
• Communication preferences
• Responses in games and user interfaces
Because this is an emotional wellness platform, some information may include sensitive personal reflections or emotional data that you choose to share.
2.2 Automatically Collected Information
When you use the Services, we may automatically collect certain information that could include:
• Device type and operating system
• IP address
• App usage data
• Log data
• Session duration
• Crash reports
• Performance diagnostics
• Language and regional settings
2.3 Health or Emotional Data
Our Services may allow you to record:
• Mood tracking
• Stress levels
• Emotional journaling
• Self-reflection notes
• Meditation usage data
• Indicative conclusions from analysis of user inputs in games and other user interfaces
This information is treated with extra care and confidentiality.
2.4 Cookies and Tracking Technologies
We may use cookies, SDKs, and similar technologies to:
• Remember user preferences
• Improve app functionality
• Analyse usage trends
• Provide security protections
Users may disable cookies in their browser or device settings.
2.5 AI Interaction Data
When you interact with the AI chatbot, we may collect:
• Conversation messages
• Emotional sentiment signals
• Feature usage
• Interaction timestamps
This information is used only to operate the AI system and improve the quality and safety of responses.
3. How We Use Your Information
We use the collected information for the following purposes:
• To provide emotional wellness tools and services
• To personalize your app experience
• To analyse usage patterns and improve the app
• To provide mood insights and emotional trends
• To respond to support requests
• To communicate updates and important notifications
• To maintain security and prevent misuse
• To comply with legal obligations
We do not use your emotional data for advertising or profiling without consent.
4. AI Data Processing
Your conversations with Quokka may be processed by AI systems to generate responses.
AI processing may include:
• Natural language understanding
• Emotional sentiment analysis
• Response generation
• Safety monitoring
Where possible, data used to improve AI systems is anonymized or aggregated.
We do not use identifiable emotional data to train external AI systems without consent.
5. How We Share Your Information
We do not sell your personal data.
We may share information in the following situations:
5.1 Service Providers
We may share information with trusted third-party providers who help operate the app, such as:
• Cloud storage providers
• Analytics platforms
• Email service providers
• Customer support systems
These partners are contractually required and bound to protect your information.
5.2 Legal Requirements
We may disclose information if required by law or if we believe disclosure is necessary to:
• Comply with legal obligations
• Protect user safety
• Prevent fraud or abuse
• Enforce our terms
5.3 Business Transfers
If the company is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Data Storage, Security and Protection of Sensitive Emotional Data
We implement appropriate technical and organisational security measures to protect your information, including:
• Encryption in transit (HTTPS/TLS)
• Secure cloud infrastructure
• Access control and authentication systems
• Regular security monitoring and reviews
• Data minimisation practices
Access to emotional data is restricted to authorized systems and personnel only.
However, no system is completely secure. We cannot guarantee absolute security of data transmitted over the internet.
7. Data Retention
We retain your personal information only for as long as necessary to:
• Provide the Services
• Maintain user accounts
• Comply with legal obligations
• Resolve disputes
Users may request deletion of their data at any time.
8. Account and Data Deletion
Users can request deletion of their account and personal data by:
• Using the Delete Account feature in the app settings, or
• Contacting us at emotions@emotionstoolbox.com
Upon verification, we will delete or anonymise your personal data within a reasonable timeframe unless retention is required by law.
9. Reasonable Security Practices as Per the Information Technology Act, 2000 and its Rules
We have implemented reasonable security practices as per Rule 8 of the SPI Rules as mentioned above and the Information Technology Act, 2000 amended through the Information Technology Amendment Act,2008 and The Digital Personal Data Protection Act, 2023
We have implemented stringent, internationally acceptable standards of technology, managerial security, technical security, operational security and physical security in order to protect your personally identifiable information from loss, misuse, disclosure, alteration or destruction. We have been assured by the third-party cloud service providers (such as Google Cloud Services, Amazon Web Services and Big Rock) that the data collected by us are managed and stored firmly and securely as per the globally accepted best practices.
We have implemented "Reasonable Security Practices" as required by the Information Technology Act,2000 and the SPI Rules. By complying with such provisions, we assure our User(s) proper care and control over our I.T. and Security operations as required under relevant sections i.e. sections 43, 43A, 45,66, 72A & 85 of the Information Technology Act, 2000 read with the Information Technology Amendment Act, 2008 and including related rules made therein.
However, Quokka (Emotions Toolbox Private Limited) or its directors, shareholders, employees, and any other related persons (whether directly or indirectly) shall not be held responsible for any fraudulent/criminal activity in regard to misuse or unauthorised use of your sensitive personal information stored in our Website(s)/Mobile Application(s).
By accessing/using our Website(s)/Mobile Application(s), User(s) agree that We shall not be held responsible for any uncontrollable security attacks and any consequential losses (whether directly or indirectly) including financial losses, loss of opportunity, legal cost, attorney's fees, business losses, reputation loss, direct and indirect losses that may occur to the User(s), as per the statutory provisions of Section 43, 43A and 45 of the Information Technology Act, 2000 including any amendments in the said Act and any other laws of India for the time being in force.
You further agree that our management shall not be held responsible directly or indirectly for any cybercrime related criminal liabilities under the Information Technology Act, 2000/2008 relating to your information, as you have agreed and acknowledged that our management complies with due diligence (care & controls) requirements of the Information Technology Act, 2000 including its rules and amendments.
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data.
All information gathered on our Website(s)/Mobile Application(s) of Quokka is securely stored and managed by us on third party cloud service provider's server which may or may not be based in India. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the internet. In any case, we take all reasonable efforts that any personal information provided by you to us is transmitted through modern cryptography (secure HTTPS connection).
User(s) agree that any information you include in a posting to the public discussion areas on our Website(s)/Mobile Application(s) of Quokka is available to anyone who has access to our Website(s)/Mobile App of Quokka.
However, the internet is an ever evolving medium. We may change our Privacy Policy from time to time to incorporate necessary future changes and/or to comply with amendment in the existing laws, including but not limited to cover other technical upgradation (if any) that may come from time to time. Our use of any information we gather will always be consistent with the policy under which the information was collected, regardless of what the new policy may be, provided that the same is not also contrary to the existing laws at the relevant time in future.
10. Profile Information
We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, full names or addresses, credit card details, aadhaar number, driver’s license details and other sensitive information which is open to abuse and misuse on your profile. When you post information about yourself or use any function within our app or website to communicate with other Users, the personal information you share is at your own risk.
11. Profile Verification Information (Including Biometric Information)
To provide you with the best and safest user experience, we may implement account verification measures. This may include requesting your phone number, Email verification and photo verification.
Our goals are twofold:
1. To confirm you're a real person, not a bot.
2. To prevent the creation of fake accounts that could be used for harmful activities or any form of cybercrime, which threaten our community's integrity.
These verification steps are crucial in our fraud prevention efforts.
This process helps maintain the authenticity and security of our platform while respecting your privacy.
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2. Your Privacy Rights
Depending on your location, you may have the following rights:
• Access your personal data
• Correct any inaccurate information
• Delete your personal data
• Restrict or object to data processing
• Request data portability
• Withdraw consent
To exercise these rights, contact us at: emotions@emotionstoolbox.com
13. Children’s Privacy
Our Services are not intended for individuals under 18 years old (or the applicable minimum age in your jurisdiction).
We do not knowingly collect personal information from children. If we discover that such information has been collected, we will delete it promptly.
14. Third-Party Services
Our app may contain links to or integrations with third-party services. We cannot be and are not responsible for the privacy practices of these external services. Users should review their privacy policies separately.
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5. International Data Transfers
Your information may be processed and stored in countries outside your own jurisdiction. When this occurs, we ensure appropriate safeguards are in place to protect your data.
16. Mental Health Disclaimer
Our app provides emotional wellness tools and self-help resources but is not a substitute for professional medical or psychological treatment.
If you are experiencing a mental health crisis, please contact a qualified mental health professional or local emergency services.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When changes occur, we will:
• Update the “Last Updated” date
• Notify users when required
Continued use of the Services after changes indicates acceptance of the revised policy.
18. Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact us:
Emotions Toolbox Private Limited
Email: emotions@emotionstoolbox.com
Address: 10-2-191, Flat no. 301, Manbhum Anthariksha, Road no. 1, West Marredpally, Secunderabad – 500026, India.
Websites: emotionstoolbox.com & quokka.co.in